Over the last decade, the global conversation around smoking alternatives has changed dramatically. Electronic cigarettes, commonly known as e-cigarettes or vapes, have moved from being a niche experiment to a mainstream choice for millions of people worldwide. South Africa, a country with a diverse cultural landscape and strong youth-driven trends, has become one of the most dynamic markets for vaping. The shift is not just about quitting traditional cigarettes. For many users, vaping represents a lifestyle, a symbol of modern choices, and an avenue to explore endless flavors and devices. As more South Africans look for alternatives to smoking, the vape industry continues to grow, driven by both innovation and demand. How Vaping Arrived in South Africa South Africa’s tobacco culture has always been strong, with smoking deeply woven into social gatherings, nightlife, and personal routines. When e-cigarettes first appeared globally, adoption was slow due to limited awareness and misconceptions about safety. However, with increased information accessibility and the rise of online communities, vaping began to gain traction. Early adopters introduced new devices into the…